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Home 2018-02-28T04:42:55+00:00

The Pros and Cons List for Using Major Retailers to sell eBooks in 2018

The eBook business can definitely be a very lucrative one that will benefit you in many ways. To start off with, you don’t need any extra money to start off because all you need is a computer and some writing skills. Another great thing is that once you find a good fan base you can be sure that they will be interested in anything that you offer them in the future because they are most likely already interested in the subject that you have chosen. When it comes to where you can sell eBooks online, you can either choose to do it on your own site, or sell your eBook via the help of some major retailers and in this article we will help you decide which is the right way to go for you by showing you some of the pros and cons of using those big retailers. Read more on how to manage a fully customizable eBook online store.

Pro:

Customers

The road to getting a solid and faithful customer base can be a very difficult one. If you decide to sell on your own that means that you will really have to do a lot of marketing in order to have customers notice you and your work and that can take a lot of time. One of the best things about retailers like Barns & Noble, Amazon and Kobo is that they already have a very large customer base established which means that they can provide you with a lot of exposure right of the bat, especially if you get on their best sellers lists. Since all of these are a part of the retailers that hold a whopping 90% of the eBook market, the chances of you getting a good customer base pretty quickly are pretty good.

Con:

Competition

The thing that makes big retailers the perfect place for you to sell eBooks is also the place that will bring you the most competition. These places get hundreds of thousands of new books added to their online stores each week which means that there is a really good chance that your eBook will get lost in the crowd. This means that you will get lower rankings, which in return means fewer sales. Another thing is that you don’t really have any information on who buys your eBook and that means that you won’t be able to sell some of your other work to them directly. Both of these things are not something that will be a problem if you are selling on your own page.

Pro:

Convenience

Apple is the second largest seller of eBooks and only allows a select number of third party companies to upload their eBooks onto their iBook store. As a self-publisher, you can’t just go to Apple and sell your eBook, and this is where retailers can be very convenient. You can either use the provider’s front end and enter your details or you can also pay another distribution third party that will distribute your eBook to all of the major retailers for you which means that you will be able to get to any retailer out there, even the ones that won’t allow you to sell as a self-published author.

Con:

Payment

When you are working with major retailers than you will definitely have to pay them a percentage of the money that you make once you start to sell eBooks online. The major retailers usually require their e-Books to be priced under the $10 mark so that you can get the highest possible royalty rate which is usually somewhere between 65%-70%. If you price your book anything over this price, then those royalties can drop significantly all the way down to only 30%. Another thing is that sometimes you will be required to wait in order to get paid. Payment terms vary depending on the retailer and in some cases you may have to wait weeks, or even months before you actually get paid.

Using a retailer in the ranks of Amazon or Apple definitely has its benefits. However, there are definitely cons there as well and any one of those cons may be just the thing that stops you from selling your eBook. With all of this information in front of you, it is up to you to decide if retailers are the way to go, or if being a self-published author will be better once you start to sell eBooks.

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